Category: Ad Campaign

Ad – Disco Auditing

This is the last editorial-cartoon style ad we developed.  We had so much fun with the ads for Risk Navigator that we decided to do one for AutoAudit, too.  This one plays up how many audit departments were working with…

Ad – Save Your Neck

We had an internal debate over whether to run this ad since it might hit too close to home as SOX project managers were being fired right and left.  Many project managers were being blamed for projects not going well…

Ad – What Ails You

Here’s another ad in the editorial-cartoon style playing up the fear many companies had for initially complying with Sarbanes-Oxley. Nowadays most large organizations have compliance built into their daily operations and although it might be time-consuming, it isn’t difficult.  However,…

Ad – SOX Denial

This ad played up the aspect we saw at many organizations that waited until the last minute to get compliant. It was also a tip-of-the-hat to one of Tim’s favorite movies – Caddyshack.  The scene this ad references is linked…

Ad – Bogeyman

This ad is another of my favorites.   Using the editorial-cartoon style proved to have the added benefit of allowing us to be more creative than we could have with real photo shoots.  This is a good example of something…

Ad Campaign

In 2003 we began a new print ad campaign to promote our Risk Navigator software to companies that needed to comply with Sarbanes-Oxley.  The advertising agency had a few ideas, so they mocked up three of them and sent them…